● WHITE-LABEL ESTIMATE FUNNELS

Every lead should
come with a scope.

ScopeBriefing turns a contractor’s website traffic into measured, priced, ready-to-call project opportunities.

01 Their brand02 Their pricing03 Their leads
NEW SIGNAL8 min ago

$9,100 – $11,100

ESTIMATED PROJECT VALUE

MTMichael TurnerConcrete driveway
SIZE840 sq ftTIMELINEWithin 30 daysREMOVALExisting concreteLOCATIONKansas City, MO
24/7lead capture
100%your branding
1st-partyexclusive leads
The homeowner gets a useful number. You get the complete opportunity.No shared marketplace leads
THE PROBLEM

Your website makes people wait for the one answer they want now.

A generic “request a quote” form asks homeowners to give up their information and get nothing back. Most leave, call somebody else, or send the same thin request to several companies.

ScopeBriefing trades immediate value for useful information. They receive a safe planning range. You receive the project type, measurements, site conditions, timing, address and contact details.

HOW IT WORKS

From “just looking” to
a job worth calling.

The estimate is the reason homeowners finish. The structured scope is the reason contractors pay.

01

Ask what matters

Project type, dimensions, site conditions, finish, removal and timeline—customized to how the contractor prices.

02

Capture the customer

Contact details and job address are collected before the price range is revealed.

03

Calculate a real range

Private pricing rules turn the scope into a safe, contractor-controlled estimate range.

04

Deliver a sales-ready lead

The contractor gets the customer, scope, estimated value and one-tap follow-up actions.

THE HOMEOWNER EXPERIENCE

Invisible to the homeowner.
Invaluable to the contractor.

Each estimator is branded as the contractor’s own. ScopeBriefing quietly handles the questions, pricing logic, lead capture and handoff behind the scenes.

  • ✓ Hosted page or website embed
  • ✓ Contractor-controlled pricing
  • ✓ Mobile-first project intake
  • ✓ Safe, non-binding estimate ranges
PRAIRIE STONECONCRETE CO.
STEP 2 OF 4

Tell us about your driveway.

42 feet
20 feet
PROJECT AREA840 sq ft
Powered by ScopeBriefing
WHAT’S INCLUDED

Everything between website visit and first sales call.

Purpose-built lead conversion without forcing your team into another giant software suite.

⌁

Custom estimate logic

Your minimums, materials, labor, add-ons, service area and range rules—not generic national pricing.

◫

Complete project scopes

Measurements, photos, property conditions, desired materials, timing and contact information.

⚡

Instant lead alerts

New opportunities can be delivered to the right person by email or text while interest is fresh.

◎

Simple lead pipeline

Track every opportunity from New to Contacted, Appointment, Quoted, Won or Lost.

↗

Hosted or embedded

Use a branded estimate page immediately or place the same experience inside your current website.

⌘

Built to connect

Webhook-ready handoff for an existing CRM, spreadsheet or follow-up workflow when needed.

ONE SUBMISSION. TWO USEFUL RESULTS.

Show the customer enough.
Give the contractor everything.

HOMEOWNER SEES

A clear planning range

  • Estimated low-to-high project price
  • Summary of their selections
  • What can change the final price
  • Clear next step to request an onsite quote
  • Immediate confirmation by email or text
CONTRACTOR RECEIVES

A sales-ready project briefing

  • Name, phone, email and project address
  • Measurements, options and job conditions
  • Estimated project value and lead timing
  • Uploaded project photos
  • Private cost and margin context, if configured
TRY FIVE COMPLETE BUSINESS DEMOS

One platform.
A calculator for every service.

Open a trade below, submit a sample homeowner estimate, then see that exact opportunity arrive in its contractor workspace.

DONE-FOR-YOU LAUNCH

You explain how you quote.
We build the conversion system.

01

We learn your pricing

You walk us through one real service: minimums, measurements, choices, add-ons and deal-breakers.

02

We build and brand it

We create the questions, formulas, estimate range, emails and customer experience around your company.

03

We launch it with you

Use a hosted link immediately or embed it on your existing site. We test the full lead handoff before launch.

SIMPLE PRICING

Start with one service.
Expand when it proves itself.

Every plan includes a custom setup. Monthly service covers hosting, lead delivery, support and reasonable pricing-rule updates.

STARTER

One Calculator

$750one-time setup
$49/ month

For one contractor who wants a professional estimator they can start sharing immediately.

  • 1 branded calculator
  • Hosted estimate page
  • Customer contact capture
  • Email lead notifications
  • Non-binding estimate range
  • Up to 50 leads per month
BEST FOR MOST CONTRACTORS
PRO

Lead Conversion System

$1,500one-time setup
$99/ month

The complete white-label setup for turning existing traffic and ads into qualified opportunities.

  • Up to 3 service calculators
  • Hosted page + website embed
  • Photo collection
  • Email and SMS lead alerts
  • Lead pipeline dashboard
  • Unlimited lead submissions
  • Customer estimate confirmations
GROWTH

Multi-Service + CRM

$3,000one-time setup
$199/ month

For teams that want several estimators, multiple users and a connected sales workflow.

  • Everything in Pro
  • Up to 8 service calculators
  • Multiple team members
  • CRM or webhook handoff
  • Advanced lead routing
  • Pipeline reporting
  • Priority pricing updates

Pricing shown is introductory and may change as ScopeBriefing expands. Advertising spend, third-party CRM fees and custom integrations are not included.

YOU STAY IN CONTROL

A useful estimate without promising the job price.

ScopeBriefing is designed for planning ranges—not binding quotes. You choose how conservative the range is, which variables affect it, the minimum job size, and what customers see.

DISPLAYED TO HOMEOWNER

$9,100 – $11,100

Initial planning estimate

CALCULATED TARGET$9,920
DISPLAY RULE-8% / +12%
FINAL QUOTEConfirmed onsite
Private pricing details stay inside the contractor account.
COMMON QUESTIONS

Before you put it
on your website.

ScopeBriefing is meant to fit the way you already sell—not force a brand-new operating system on your business.

No. The homeowner sees a clearly labeled planning range based on the information they entered. Your final price is confirmed only after your team reviews the property, measurements and job conditions.

YOUR WEBSITE CAN DO MORE THAN COLLECT NAMES.

Give homeowners a reason to finish.
Give your team a reason to call.

Start with one service, one custom estimator and the pricing rules you already use.